Important Tips for Effective Marketing for Your eCommerce Brand
eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales, and making your brand visible […]
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eCommerce now one of the top ways consumers look for and purchase products, making it a lucrative business to enter. However, competition in the eCommerce world is very steep. There are many companies and individual sellers all trying to sell identical or very similar products. So how do you stand out? Many eCommerce businesses are catching on the importance of Search Engine Optimization, or SEO. After optimizing your product listings, images, URLs and website usability you’re done with SEO, right? That is the mistake many businesses are still making. Content marketing is one of the most useful strategies for increasing your SEO for eCommerce and is now do or die proposition. Here’s why.
Content marketing is a strategy used by all types of businesses and can be very useful for eCommerce businesses. Content marketing involves creating quality, original content to post on your website or social media to attract your target audience. This form of marketing is non-interruptive, cost-effective, and is all about providing value in the form of information. Content marketing earns 3x the leads that paid searches do and continues to build momentum over time without added investment. Some top benefits of content marketing for eCommerce include:
A blog is one of the most common and necessary forms of content for an eCommerce business to have. These blogs are known as “owned blogs” because the company curates and creates all of the content itself. The easiest way to implement a blog is via your eCommerce website. A blog is a place for articles that share knowledge, industry news, and product features. You can then use your social media to promote the blogs to your target audience, and the blogs will also help increase your SEO in numerous ways.
Listicles and How-tos are short, easy to read, and highly informative. Pack a huge punch and deliver a wealth of information in an optimal format using a listicle. You can publish listicles and how-tos directly on your blog, or send in an email newsletter as well. Use a unique angle to include your products or services for maximum brand awareness.
Infographics are informative, interesting, and visually pleasing. They are a simple way to repurpose original content in a more engaging way, and they are ideal for social sharing. You can include infographics in your blog or newsletters as well. Original graphics, including infographics, perform the best of all image types and drive the most engagement.
Whitepapers or eBooks are more long-form content that involves heavy research and writing. These help to establish industry authority and command. You can spice up your email newsletters and website clicks by promoting an eBook and using a “download now” button as your CTA.
Add your own videos to massive video libraries like YouTube. Share information about your products or services, create instructional videos, and share your brand stories. You may even embed these videos directly into your website and product pages as well. Videos are certainly worth is, as the Aberdeen Group discovered video marketers achieve a 54% increase in brand awareness. Some types of videos to focus on are:
Just as with your broader SEO strategy, your content marketing strategy must be executed properly in order to be efficient and effective. There are some clear tactics to follow in order to get the most out of your content marketing for eCommerce. Below are some of our best practices for boosting eCommerce sales with content marketing.
Content really is king, and that reigns true for SEO. Once you have implemented a useful SEO strategy, you will want to include content marketing in your plan. Content marketing is incredibly beneficial for eCommerce businesses and is now imperative for keeping up with the competition. Listing Mirror is here to help you manage your eCommerce business with ease. For the latest industry trends, tips, and news be sure to check out our blog. Sell more and work less with our listing management, order fulfillment, inventory syncing, and warehouse management features by registering today.
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General Articles / Listing Mirror
General Articles / Listing Mirror
General Articles / Listing Mirror
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